Do you need to market your Facebook page? Well if you’re like many businesses, then you probably spend a fair amount of time and energy on it. You see, unlike sites like Google or even your own blog, which have a finite lifespan, your Facebook page is one of the most important pieces of your online marketing puzzle. Once people discover that your Facebook page exists, they will start coming to check you out. Moreover, people who visit your page will be able to find out about new updates and promotions more quickly than they can with other social media platforms. In other words, sharing information about what’s going on with your brand is one of the best ways to grow your following and keep them coming back for more. Here are a few simple steps that will help you market your Facebook page effectively: 1. Choose Your Platforms wisely – Do you already have a strong presence on Facebook? For some businesses this might be enough but if not, then make sure that you choose wisely so that it doesn’t become an eyesore. Try starting with something small and local before moving on to something bigger if necessary. 2. Keep It Simple – If possible, limit the number of posts that appear on your timeline at any given time. Instead of flooding your feed with videos, photos and links to everything that’s happening with your business, focus on one or two posts per day so people only see what they’re looking for. 3. Be Human – If possible, avoid posting content that is too promotional
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What to include in your Facebook marketing posts
As you’ve likely realized by now, the posts you add to your Facebook page are just as important as the ones you remove. So, what should you include in your posts? Here are a few ideas: Regular updates – People love hearing about what’s going on with the people and companies they love. Make sure to include updates about new products, events, and services that you offer so your followers know not to miss out on what you’re doing. Feedback – If you have some feedback that you want to share with the world, or you’ve had some positive results from using your products, then post about it. People love hearing about how their products are working for them, and if you can share anecdotes about your personal experiences, then even better. Events – If you have an upcoming event that you think your followers might find interesting, then create a Facebook event for it. People will love you more for hosting a social event than they will for just creating a new post. New products and promotions – You never know when a new fad or trend will take over the internet and you don’t want to be left behind. Keep an eye on the news and see when new products or promotions related to yours are available. Then, create a Facebook post about it. People will love you for it.
Use images and video where appropriate
Just as people love to look at pictures and videos when they’re online, they will also love to follow along while they’re being displayed on their Facebook page. In other words, if you have photos or videos of your products or services, make sure to include them in your posts. If you don’t, people will end up seeing a lot of boring photos or videos of the same items that you can’t seem to part with.
Avoid using links in your posts
You’ve probably heard this advice before, but still, see it being practiced by so few people: Don’t include links in your posts. Although it is acceptable to link to external websites in your posts, you should avoid linking to sites where people can’t see the full post without clicking on the link. Doing so might give your followers the wrong impression about your brand, and might even cause them to block you.
##timing is everything – make sure you’re hitting the right moment with your posts
Not only do you want your followers to see what you’re up to, but you also want to leave the right impression. This is where timing is crucial. You want your posts to appear at just the right moment in your timeline. For example, if you have a series of events coming up, make sure to post about them as you’re about to host them. If you have a new service coming out, let your followers know about it through a Facebook post and then give them a sneak peek of what they’ve been missing.
The Internet is a wonderful place. It’s filled with benefits for both businesses and consumers alike. You can use the power of social media to grow your business, build relationships, and even gain exposure for your brand. However, in order to make the most of these platforms, you need to be strategic about how you use them. One of the best ways to do this is to market your Facebook page using social media.